Partnering
for enterprise CX.
A win for the customer.
A win for the partner.
A win for Luron.
BECOME A PARTNERLuron is the multilingual voice layer for the enterprise, covering inbound service, outbound collections, sales campaigns, and HR, executed inside the call, in real time, against the system of record.
The Luron Partnership Program is built around one thing: getting Luron into more enterprise voice operations, faster. Partners bring the relationships, the trust, and the local presence that turn an introduction into a signed deal, and a signed deal into a production deployment.
We pay for the outcomes we care about: closed deals, shipped deployments, and customers that scale from one workflow to many.
Partnership Tracks
Three tracks, designed around how partners actually create value. Partners can run more than one, and most do, over time.
GTM Partners.
Partners whose value is closing business.
Advisors, sales agencies, industry consultants, ex-operators in banking, collections, retail, automotive, mobility and HR, anyone with the relationships to get Luron into the right room and the credibility to move the deal to signature.
- High commission percentage on every deal they introduce
- Significant commission percentage on every deal Luron asks them to catalyze
Solution Partners.
System integrators, consultancies, agencies and BPOs.
Deliver Luron deployments end-to-end, including discovery, conversation design, integration to CRM, collections and ticketing, tuning against live data, and ongoing operation.
- Extend Luron's white-glove delivery model
- Stack services revenue on top of program incentives
Reseller Partners.
Take Luron to new markets, verticals or accounts.
Regional enterprise software firms, contact center vendors, and BPO groups expanding their AI offering. Resellers own the customer contract.
- Standardized margin on resold revenue
- Bundle Luron with their own offering
Go-to-Market Motions
The Luron Partnership Program operates across four motions. A single partner can run more than one, and most do over time. Every opportunity is tagged to a motion at registration, which determines the commercial model, who fronts the customer, and how revenue is split.
Referral.
Partner sources and introduces the opportunity. Luron qualifies, sells, deploys. Partner earns a high commission percentage on closed revenue. Default motion for GTM Partners.
Catalyze.
Luron sources the opportunity. The deal is in pipeline but stalled, gated by a relationship the partner has, or sitting in a vertical the partner owns. Luron brings the partner in to move the deal to close. Partner earns a significant commission percentage on closed revenue.
Co-Sell.
Partner and Luron sell jointly from the start. Account mapping, joint pursuits, shared pipeline. Default motion when a Solution Partner or Reseller has the relationship and Luron brings platform credibility.
Resell.
Partner owns the contract with the end customer. Luron sits behind the partner's offering. Default motion for Reseller Partners.
Program Structure
The Luron Partnership Program is built on four values.
Simplicity.
Clear rules of engagement. Clear motion per deal. Easy to start, easy to scale.
Protection.
Deal registration locks in protection on registered opportunities. Partners know where they stand on every account before they invest in it.
Outcomes.
Partner success is measured in pipeline created, deals closed, deployments shipped, and customers that scale, not in marketing activity, not in certifications collected.
Profitability.
Partner economics are designed to pay real money on real outcomes. High commission percentages on closed deals. Margin on resold revenue. Services revenue stacked on top of program incentives. Economics compound as partners move from Partner to Premier tier.
Pipeline that converts
Partners stay close to their deals through close.
Deployments that ship and expand
Partners and Luron's delivery team are aligned from kickoff.
Customers who run Luron across multiple workflows
Partners are incentivized to expand the footprint, not just land it.
Entitlements & Benefits
Every Luron partner is assigned a dedicated partnership manager, a single point of contact across pipeline, deal flow, escalations, sales coaching, co-selling, and joint planning. The partnership manager co-owns the business plan with the partner and tracks attainment against it on a defined cadence.
Results-Oriented Growth & Profitability
The commercial core of the program.
- High commission percentage on every deal a GTM Partner introduces, paid on revenue Luron books across the initial contract and renewals or expansions within a defined attribution window.
- Significant commission percentage on every deal a GTM Partner catalyzes, paid on deals Luron sourced and asked the partner to help close.
- Margin on resold revenue for Reseller Partners, with standardized resale margin and higher tiers earning more.
- Services revenue for Solution Partners, who keep 100% of their own implementation, integration and managed-operations revenue, stacked on top of Luron program incentives.
- Account mapping to identify accounts where partner and Luron coverage compounds, converted into pursuit lists.
- Pipeline transparency end to end, with every registered deal, motion and accrued incentive visible in the partner portal.
Deal Registration & Opportunity Management
Self-service deal registration locks in protection on registered opportunities. First to register, first protected, and the commission, margin or services revenue tied to the motion is locked in with it.
- Visibility into status, deal stage and opportunity progress through the sales cycle.
Collaborative Sales & Delivery
Dedicated partnership manager with an established cadence for end-to-end account management, pipeline reviews, deal flow, exception and escalation management, sales coaching and co-selling.
- Joint business planning revised on a quarterly basis.
- Ongoing tracking of performance to plan.
- Quarterly business reviews with a focus on growth and profitability.
Transparent Policies
Transparent rules of engagement, partner selection criteria, and measures of success for a long-term, profitable partnership.
- Upfront visibility into the engagement model end to end.
- What each side does at each stage of the partner lifecycle, from onboarding to scaled execution.
- Clear path through the program tiers.
Onboarding & Enablement
Process-driven onboarding designed to shorten time-to-first-closed-deal.
- Detailed walkthrough of Luron's ideal customer profile, packaging and pricing.
- Access to a Luron sandbox with test dial-out minutes and a working voice agent, so partners can demo Luron themselves on day one.
- Vertical playbooks for banking service, collections, retail CX, automotive after-sales, sales campaigns and HR.
- Joint working sessions with Luron's delivery and field sales teams to align on the joint pursuit model.
Exposure & Branding
Coordinated visibility for strategic and high-growth partnerships, plus a public partner footprint on luron.ai.
- Social media promotion from the official Luron channels.
- Coordinated press releases for strategic and high-growth partnerships.
- Dedicated partner page on luron.ai.
- Program tier badge for use across the partner's own properties.
Requirements
Program requirements are designed to be light to enter and meaningful to maintain, easy to do business with Luron, while protecting the deal flow and brand integrity on both sides.
Legal
- Mutual Non-Disclosure Agreement (MNDA).
- Partnership Agreement with standardized Partnership Terms of Service.
GTM Alignment
- Every opportunity registered before the partner invests sales motion in it. Registration locks in motion, protection and commercial terms.
- Continued alignment on what (offering), where (target market), who (target segment), how (business plan) and when (cadence), set in the joint business plan.
- Pipeline contribution against the agreed business plan, reviewed on a defined cadence.
- Active co-selling on opportunities tagged for co-sell.
Luron Sales Team Alignment
- Co-own enablement of the Luron field team on the partner's offering and joint value proposition.
- Define the joint pursuit model on every account, including who leads, who supports, where each side adds value.
Marketing
- Promote Luron across social media and events.
- Co-own joint demand generation activity in the partner's territory or vertical.
- Co-present with the Luron partnership manager at industry events relevant to the partnership, including banking, CX, contact center, collections, retail, automotive, mobility, HR.
Security & Compliance
- Adherence to Luron's data handling, recording retention and access controls.
- For partners operating in regulated verticals such as banking, collections and healthcare, commitment to additional sector-specific compliance work as required by the customer.
Structured Engagement Model
- Engage with the Luron partnership manager through the structured engagement model, across onboarding, certification, joint planning, opportunity execution and scale.
- Participate in the agreed cadence reviewing pipeline, deal flow and incentive accrual.
Tiers
The Luron Partnership Program has two tiers. New partners typically enter at Partner. Partners with strategic alignment and demonstrated reach may be onboarded directly at Premier. Tier review happens once per calendar year. Mid-cycle upleveling is available through the exception process for partners with exceptional traction, typically measured in closed pipeline and shipped deployments.
Partner.
The default starting point for new Luron partnerships. Partner-tier participants are entitled to the full set of benefits and requirements described above.
- Dedicated partnership manager.
- Standard commission percentages for GTM Partners, on both introduced deals and catalyzed deals.
- Standard resale margin (Resellers) and standard implementation services rights (Solution Partners).
- Onboarding and enablement, including the co-deployment model for Solution Partners.
- Luron sandbox, vertical playbooks and demo access.
- Deal registration and opportunity management.
- Partner tier badge.
- Baseline training, certification, pipeline and case-study requirements.
Premier.
Reserved for partners with depth of capability, scaled execution and consistent attainment. Premier partners get everything in the Partner tier, plus:
- Higher commission percentages for GTM Partners on both introduced and catalyzed deals.
- Higher resale margin (Resellers).
- Priority pursuit support from Luron field sales on Premier-registered deals.
- Premier partner badge.
- Monthly joint business plan reviews.
- Higher training, certification, pipeline and case-study requirements.
- Higher attainment target.
- Roadmap session with the co-CEOs.
- Co-branded solution offerings, Luron + Partner, for a named vertical or workflow.
- Speaker slot at Luron-organized customer and partner events.
Contact
If you have relationships in banking, collections, retail, automotive, mobility, HR or enterprise contact center operations, and you want to put Luron in front of them, start a conversation.
The Luron partnership team looks forward to building with you.
team@luron.ai